LAHORE: In order to boost its rating in a fake manner, the Express News has bribed the employees of Media Logic Pakistan to pressurize households to tune into the channel – an attempt that resulted in sudden increase in its overall rating.
The CEO of Medialogic Pakistan, Salman Danish, claimed it in a live press conference on Tuesday in Lahore that the Express News and Express Entertainment bribed few of his employees to press those households where the rating devices have been set up.
Express group wanted to pressurize Media Logic by running a campaign against us and police, Salman Danish claimed.
Danish added that his employee Shaista has confessed that she took a bribe from Express group to press households to tune into the channel.
According to Danish, a legal action has been taken against the employees involved in the fraud, while the Crime Investigation Agency (CIA) is taking up the investigation.
Sharing further evidence with the media, he added that the bank statements of Express Group employee Tanveer Ahmed confirm that he had been sending money to employees of Media Logic.
Elaborating on the alleged scam, Salman said the ranking for ‘Express News’ in November/December 2014, were at number four, while in January this year it suddenly soared to number one.
The Medialogic CEO went on to say that the accused, Tanveer, Zulfiqar, and Zulfiqar’s wife are still at large.
Further commenting on the Express Group, he alleged that this is the third time the group has attempted fraud, adding that the group is using its media cloud to pressurise other TV channels.
Medialogic collects data from around 1000 homes across the country, and then analyses the ratings of TV channels. This data becomes the basis for advertising rates on TV channels which in turn becomes the basis of business for the channels.