KARACHI: Following yesterday’s revelations regarding alleged manipulation of TV ratings, the Pakistan Broadcasters Association (PBA) on Wednesday, suspended the membership of Express News temporarily.
The PBA also sent the TV channel a show cause notice and asked for a response within 10 days regarding the allegations leveled against them.
Chief Executive Officer (CEO), Salman Danish, of a television ratings company in Pakistan called ‘Medialogic’ claimed on Tuesday that two TV channels of the ‘Express Group’ have been boosting their ratings through fraud.
Addressing a media briefing, Salman said that during the month of March this year, it came to light that the ratings for the TV channels of Express Group were found to be increasing extraordinarily.
He further said that upon investigation, it was found that three of Medialogic’s employees were on the payroll for the Express Group.
Salman added that further inquiries were being conducted by them to find out how exactly the ratings were being boosted, while an FIR had also been registered against all three employees at the Gulberg police station in Lahore.
The Medialogic CEO went on to say that he also lodged a complaint with PBA and had submitted all the evidence of fraud with them, adding that this evidence was then shared with all owners of different TV channels.
He also said that PBA conducted an inquiry with the help of international auditors, adding that the investigation was done on the basis of all the data.
He further said that the international auditors have completed their investigation and filed a report. “PBA should broadcast or publish this report by the international auditors,” he added.
Elaborating on the alleged scam, Salman said the ranking for ‘Express News’ in November/December 2014, was at number four, while in January this year it suddenly soared to number one.
He added that through this ‘fraud’ the Express Group achieved an extra Rs. 50 million in business.