KFC, has taken their popular slogan ‘Finger lickin’ good,’ to a whole new level.
The fast food chain has taken a rather bold step by introducing edible nail polish for customers in Hong Kong. The nail polish comes in two flavors and colors: Original (beige) and Hot & Spicy (red). Like any other nail polish, customers are supposed to paint their nails with it, let it dry, and then lick it.
An American channel reports KFC as saying that the nail polish is “sourced from natural ingredients,” in an effort to make customers feel safer about licking nail polish.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” said John Koay, creative director for Ogilvy & Mather.
“This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
Before releasing the product for mass production, customers in Hong Kong will get to vote on their favourite. For now, it seems like it will be a local promotion but it might just go global soon.