KARACHI: To mark October as Pinktober, the Breast Cancer Awareness Month, Pink Ribbon has launched a countrywide Breast Cancer Awareness drive in collaboration with Higher Education Commission and other public and private partners.
The campaign aims to involve nearly 200 educational institutes across Pakistan to reach out to over 100,000 young girls, equipping them with necessary knowledge about cause and prevention of breast cancer.
Pink Ribbon will also run an extensive awareness campaign including radio and TV awareness messages and debates, outdoor messaging, social media and text messaging campaign, Pink Illumination, alongside holding different awareness activities for women at the community level.
The Pinktober campaign also includes fundraising for Pakistan’s first dedicated Breast Cancer Hospital being constructed by Pink Ribbon.
Breast cancer is the most common cancer in women. During their lifetimes, 1 in 8 women will have breast cancer at least once.
Of course most women are aware of the warning signs of breast cancer: a lump or thickening in the breast or nipple, an irritation or rash in the skin of the breast or nipple that will not heal, breast or nipple dimpling or retraction, nipple discharge other than milk, or pain in the breast or nipple.
Anyone having a symptom like these should contact the doctor at once for a DIAGNOSTIC mammogram and/or a biopsy to be certain what is causing the symptom.
“Every Year 40,000 women die in Pakistan due to breast cancer. Pakistan has the highest rate of breast cancer in entire Asia.