NEW YORK: Some of the biggest tech companies such as Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix have come together to form a new open source alliance called the Alliance for Open Media, which aims to develop a next-generation video format.
However, tech giant Apple is not a part of this initiative.
This initial project will create an open royalty-free video codec specification based on the contributions of members, along with binding specifications for media format, content encryption and adaptive streaming.
Basically, it aims to meet growing internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide.
“Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem,” said Gabe Frost, the Alliance for Open Media’s Executive Director.
“The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and interoperable solutions for the next generation of video delivery.”
A statement by The Alliance outlines the initial focus of delivering a next-generation video format that is interoperable and open, optimised for the web, scalable to any modern device at any bandwidth, designed with a low computational footprint and optimised for hardware, capable of consistent, highest-quality, real-time video delivery and flexible for both commercial and non-commercial content, including user-generated content.
“Google launched the WebM Project in 2010 in the belief that web video innovation was too slow and too closed, and that broad collaboration in the open would fix both problems.
The Alliance for Open Media is a big leap forward for these core philosophies, and we’re gratified that our AOMedia partners share this vision.
Our combined strength, resources and expertise will drive the next generation of web media experiences much further and faster than WebM can do alone,” said Matt Frost, Head of Strategy and Partnerships, Chrome Media.
The Alliance for Open Media is a project of the Joint Development Foundation, an independent non-profit organisation that provides the corporate and legal infrastructure to enable groups to establish and operate standards and source code development collaborations.