Blackberry launches low-cost phone for Indonesia – Touch and go

The handset, unveiled at a glitzy launch event in the Indonesian capital on Tuesday, is the maiden in a line of devices being made with FIH Mobility Ltd, a unit of the giant Taiwanese Foxconn Technology Group best known for assembling gadgets like iPhones and iPads for Apple Inc.

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The BlackBerry Z3, Jakarta Edition will go on sale from 15 May for 2,199,000 Indonesia, rupiah ($191; £113).

“If this device allows them to spring up again, even if it’s just humble, steady increase, that’s a success in itself.
Granting to the house, the phone – which was first announced in February – also comes customized with local apps and content.

The latest phone is also the foremost single to be established after the firm agreed a five-year deal with Foxconn, the Taiwan-based manufacturer of electronic products and parts.

Waterloo, Ontario-based BlackBerry hopes that the device and others to fall out will help it claw back some of the collapse in its market share, ceded to Apple’s iPhone and Samsung Electronics Co’s line of Galaxy devices powered by Google Inc’s Android operating system.

In February, Blackberry reported a net loss of $5.9bn (£3.5bn) for its latest fiscal year.

Nevertheless, it entered a smaller-than-expected loss of $423m in the three months to 1 March, compared with a loss of $4.4bn in the old quarter.

Indonesia is today dominated by Samsung, which sells nearly one of every three Smartphones in Southeast Asia’s biggest economy.

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