SAN FRANCISCO – Twitter Inc, which has been fighting to revive flagging user growth, is anticipated to bring out new metrics to establish that its avail has a broader audience who may not necessarily be logged in to their accounts
The company, which went public in November, is expected to set up four new metrics when it reports second-quarter earnings on July 29, the magazine reported, and quoting people familiar with the subject. Tweets often fixed on other sites or are shown scrolling on television screens, but the company’s current metrics do not bring those audiences into account.
Twitter recently measure its range using traditional metrics such as monthly active users, monthly unique visitors and timeline views.
Twitter has reported lackluster user and usage growth in the final couple of quarters and its stock price has almost halved in the final half dozen months. Twitter’s Chief Operating Officer Ali Rowghani departed last month after clashing with Chief Executive Dick Costolo over whether he should go on to oversee product innovation.