Snapchat launches new face filter features

Web Desk: Social media giant Snapchat has introduced seven face filters to let creators build face filters for the first time.


Snap is releasing seven new templates into Lens Studio to let creators build digital masks. The templates, which range in complexity, include virtual baseball hats, face paint, and tools to attach three-dimensional objects to a user’s head.

Few months back the giant introduced its Lens Studio platform, which allowed creators to build the augmented reality objects that Snap calls “world lenses.”

The studio lets creators build simple face filters in as little as five minutes. After uploading it to Snap, the company generates a Snapcode and deep link that, when tapped, opens it within Snapchat for 24 hours.

Snap is also announcing the Official Creator Program, which will reward top creators with extra promotion, technical support, and early access to new features and templates.

In February, Snapchat added the ability to insert Giphy’s library of animated GIFs into snaps; now, they can feature in lenses as well.


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