KARACHI: On Friday, Beyond Beautiful presented it’s Beauty Awards, Newsone was the official title advertiser of the dazzling extravaganza.
Beyond Beautiful (BB) is a three-day exhibition-cum-conference and taking place in Karachi from 25th January till 27th, under the supervision of Catwalk CEO, Frieha Altaf.
View this post on Instagram
“The best accessory a woman can have is a good heart”. And For me, Dressing in Eastern Pakistani clothing is as close as a woman can get to actually feeling like shes princess on Game of Thrones. Wearing @yasmeenjiwa #BeyondBeautiful #FriehaAltafEvent #BeautyIsOnlySkinDeep #Pakistan #WeAreAwake
Friday was the first day of the multi-day event, kicking off with an award ceremony where stars from the showbiz industry aligned to witness the festivities.
The aim of the event is to empower the women of Pakistan and pay homage to their uniqueness and fighting spirit.
The event had a little bit of everything for everyone from all walks of life, the star studded occasion was attended by the who’s who of the entertainment and fashion Industry providing many a photo-ops and talking points.
“For us, Beyond Beautiful is not just an event; it is a movement to celebrate and enhance beauty. I’m very excited to introduce the first of its kind beauty expo and shows. I have always enjoyed my role as a pioneer in the fashion industry and I think this annual event will bring great brands and their capabilities to the forefront,” said Frieha Altaf while talking to Newsone.