Waging war against societal stigmas: Beyond Beauty exhibition and conference ends

KARACHI: Beyond Beautiful (BB), which continued for three consecutive days came to end on Sunday night.


Newsone was honored to be the official media partners of the all empowering and inclusive gatherings that took place.

The event stood for inclusion, collaboration and introspection, providing adage to the old statement, ‘Beauty is skin deep’.

Beyond Beautiful (BB) which went to war against societal stigmas, a three-day exhibition and conference which took place in Karachi from 25th January till 27th, under the supervision of Catwalk CEO, Frieha Altaf.

The beauty hunt brought about 400 plus people from around the country to try their luck in the country’s first beauty expo of its kind.




“For us, Beyond Beautiful is not just an event; it is a movement to celebrate and enhance beauty. I’m very excited to introduce the first of its kind beauty expo and shows. I have always enjoyed my role as a pioneer in the fashion industry and I think this annual event will bring great brands and their capabilities to the forefront,” said Frieha Altaf while talking to Newsone.


The potential models included singers, dancers, and even a grandmother and few were already struggling with modeling career.


The event had a little bit of everything for everyone from all walks of life, the star studded occasion was attended by the who’s who of the entertainment and fashion Industry providing many a photo-ops and talking points.



Beyond Beautiful cum conference  focused on the development of the beauty industry and strived to change the stereotypes on standards set. It was a  first platform of its kind in Pakistan that offers one-stop solution for all the beauty brands and trends needs.



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