Away from ramp to trestle

Stint international internet portals like Moda Operandi and therefore the likes area unit fast to supply customers the service to pre-order appearance shortly when they’re contemplated on the runway, western designers and their retail counterparts (both brick-and-mortar and virtual) have found out a profitable equation so as to assist customers each reception and abroad, acquire the most recent and therefore the greatest that the runways have to be compelled to supply. Granted they’re operating at intervals a extremely developed rag trade, however with fashion weeks on the increase in Asian nation, each prêt and bridal, one must marvel what pace our aborning trade is proceeding in articulating runway appearance into vendible clothes. In different words, area unit fashion weeks simply a lesson publicly relations for the designer, or area unit they interpreting into high-cost business for designers and retailers alike.

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Watch Zahir Rahimtoola, CEO of the multi-brand outlet Labels talk about the Business of Fashion.

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