The America soft-drink large, facing lower sales in North America, is a political candidate sponsor of the twentieth tournament, thought-about along side the athletics joined of the world’s high sporting events.
Coca-Cola plans a promoting blitz with commercials that includes soccer stars and jingles celebrating the soccer entertainment. The potable maker has additionally sponsored a tour of the FIFA tournament trophy that may visit ninety countries overall.
“The event is a win-win for Coke,” said William Chipps, an analyst at IEG, a leading sponsorship consultancy.
“With an incident, particularly a world event just likes the tournament, that’s a awfully distinctive platform for international brands. There’s solely one or two of properties that may permit you to possess a world campaign engineered around it.”