The head of Samsung’s mobile phone design unit has been replaced amid lukewarm reviews for the firm’s flagship new phone.
Chang Dong-Hoon reportedly offered his resignation last week, and will be succeeded by Lee Minhyouk.
Samsung has not given any details on why the movement took place.
The company’s latest flagship smartphone, the Samsung Galaxy S5, received mixed reviews.
Many tech experts criticized the plastic body, passed on its placement as a premium Smartphone.
Pocket Lint founder Stuart Miles, said it was “slow” at times.
He sounded out that while the 5.1-inch display is “stunning”, the device “was not totally perfect” due to its lag. The plan of the phone’s fingerprint sensor has also been criticized as too awkward to practice.
The 16GB model costs £579 without a mobile telephone contract.
Dong-Hoon will continue to supervise the company-wide design strategy.