The Oral-B toothbrush brand has announced that its Smart Series electric toothbrush is now available for purchase in the UK. The device is the first toothbrush to use Bluetooth 4.0 technology to connect to a smartphone application. Its interactivity is aimed at establishing personalized oral care procedures and increasing collaboration between patients and dental professionals.
According to Oral-B, the SmartSeries 6000 with Bluetooth connectivity is directly available at Boots pharmacies for the recommended retail price of £229. It can also be placed online via the UK Amazon store.
The company further announced that sales in other regions of Western Europe and North America will lead off in autumn this year. Dispersion in the remainder of the creation is scheduled for next year.
The new toothbrush, which is compatible with six different Oral-B brush heads, offers a bit of interactive features.
After downloading the respective Oral-B app, the user can connect the toothbrush to his or her smartphone to customize brush settings, for instance, including session length and modes.
In summation, the app is meant to promote communication between patients and dental professionals.
Dentists can review and program brushing routines in the app for their patients to help them improve behaviors and focus on problem zones in the mouth. The app also features a number of oral health tips.
Users of the electric toothbrush brushed for 2 minutes and 16 seconds, while users of manual toothbrushes only did so for nearly 60 seconds.
The smartphone app is already available free on iOS in the UK and the US, and will become available for Android users in August. It will be offered in Western Europe, Asia, Australia and New Zealand from July, August and September, respectively, and in the rest of the world in 2015.